| Have you ever felt a nagging of your conscience | | | | bamboo, palm leaves and other plants. When |
| when you had a sip of water from your plastic | | | | these sheets are pressed into two halves, a highly |
| water bottle or when you had a chance to see | | | | degradable micro thin poly-lactic acid (PLA) film |
| the dustbins at a scenic spot flooded with these? | | | | forms and this creates as a barrier and prevents |
| If your answer is yes! Read on and be delighted. | | | | spillage. The bottle comes with a plug to seal the |
| The environment that we share has been | | | | bottle. When this is removed, the torn paper is |
| affected and we are the major culprits. In answer | | | | tethered to act as a cap. They are die stamped |
| to the plastic water bottles, the paper water | | | | together and therefore eliminating the usage of a |
| bottle emerges as an eco – product made of | | | | six-pack carrier. Natural dyes add color to these |
| recycled material. They aim at decreasing the | | | | bottles and also allow company graphics to be |
| usage of these plastic bottles and an increased | | | | embossed upon. The paper board tag is a further |
| usage of these will lead to a cleaner environment. | | | | space for marketing the brand. The eco-boards |
| Americans throw 60 million plastic bottles on an | | | | act as pallets and shipping containers. |
| average per day. Statistics claim only that 14% of | | | | The advantages of these products are: |
| them are recycled. So, the rest of it ends on the | | | | - Safe and user-friendly |
| earth as litter. According to National Association | | | | - Resealable cap for protecting the contents |
| for Pet Container Resources (NAPCOR), 2.7 million | | | | - 6 packs made of recycled material |
| tons of plastic PET bottles hit the shelves in the | | | | - Ecoboard shipping containers |
| U.S and four fifth of it went into landfills. In the | | | | - Natural dyes for a warm and colorful appeal |
| name of cleanliness and purity, we have managed | | | | Companies that bottle water, fruit drinks, soft |
| to increase the garbage. | | | | drinks and even beer will need to act upon. Their |
| A clear examination of the above implies that the | | | | decisions and further actions will help eliminate a |
| organization ‘Brand Image’ has taken into | | | | huge amount of plastic material from our planet. |
| account the issues of the environment and the | | | | We need a win-win not just for the companies |
| bottling companies. Their solution is the ‘360 | | | | and the consumers but also Earth, our planet. The |
| paper water bottle’ which is a sustainable, | | | | organizations must become responsible and |
| innovative and eco-friendly solution. | | | | accountable. |
| They have utilized sheet stocks made from | | | | |