Choosing Promotional Products - Pens Versus Hand Sanitizers

Pens have been thought to be the mostcan give out promotional bottles of a sanitizer
pervasive and popular promotional product forliquid, which, with H1N1, is as effective as washing
years, although 2009 saw some competition. Withwith soap and water in preventing the spread of
swine flu being a problem since April 2009, handgerms. Companies can give these out at
sanitizer sales have jumped and, as a result, socommunity promotional events, as well as at job
have hand sanitizer promotional products forfairs, trade shows, and various other events
companies. As companies design such promotionalinvolving the public.
products to not only advertise themselves but toAside from this traditional promotional use,
also offer some practicality to the user,companies have been creating their own hand
promotional hand sanitizer is very practical at thesanitizer bottles to give to employees. With H1N1
moment. With the amount of promotional itemsand the general flu keeping employees out of
available that can be silk screened or imprintedwork more than usual, employers want their
with a logo, companies want the least expensiveworkers to stay healthy. As a result, sets of
products to display their logo and promote theirthese inexpensive promotional products are
brand in the community and amongst theircreated and passed out to workers at their desks
industry peers.as a way to keep themselves and their work
In terms of use as promotional products,areas germ-free.
sanitizers have jumped 439 percent in the coursePromotional products are considered the most
of a year, from October 2008 to October 2009.effective form of advertising, next to the
While part of this can be attributed to theinternet, according to the Advertising Specialty
increases use of hand sanitizer over this periodInstitute. Because of this, companies of all sizes
due to H1N1, the inexpensive cost of creating acreate promotional items displaying their name or
set of small bottles with logos is another factor.logo to pass out at events and to their workers.
Wherever a company goes to promote itself, it