Creative Entrepreneurial Book Provides Gold Nuggets For a Successful Future

iv id="body">Several other unusual and original processes are
Jack Fecker knows how to run a businessoffered in the book including creating a
creatively and successfully. In fact, he believes the"storyboard"-a one glance visual of the process or
more creativity, the greater the success will be. Asteps to achieve a goal, and also how to achieve
case in point is the story of his successfula goal by setting a date, or better yet, asking for
restaurant "The Breadline & Soup Kitchen." Jack'ssomething FWP (Fastest Way Possible). Jack also
imaginative ideas made eating there a fun andexplains the effectiveness of realizing, as quantum
original dining experience for its customers andphysics has proven to be true, that what we
employees alike. Just a few of the ways thewant in the future has already happened in the
restaurant attracted customers were by hiringpresent. This idea relieves a lot of stress based
senior citizen servers who dressed in 1930son wanting and replaces it with pleasure in
clothing, having beer served in old Kerr jars, wineenvisioning already having what you want. Jack
served in old milk bottles, and water served in olddescribes his own success from using this
Mason canning jars, creating light fixtures madeprocess:
from upside down wash buckets, designing theI began learning that to create anything I wanted
bar to look like a car filling station, andrequired that I picture it already in existence:
spontaneously offering "seconds" to patrons. TheWhat does it look like, feel like, smell like, and
restaurant was a hit-just one of many hits Jackwhat would be my emotions if I had it in present
had in his creative entrepreneurial career, whichtime. Of course, time always enters into the
has spanned more than half-a-century and stillequation, but it became much more powerful to
continues to breed new and inspiring businesses.practice the latter, and once I shifted, I began
What is the secret to Jack Fecker's success? It'sexperiencing results immediately.
definitely creativity-thinking outside of the box andFor more practical people-although they should try
envisioning what you want-along with not beingsome of these more innovative techniques in their
afraid to go after your dreams. Throughoutbusinesses-Jack's experience, advice, and the
"Becoming a Creative Entrepreneur," Jackstory of how he successfully built several
provides innovative yet practical methods fordifferent businesses will make reading this book
taking your business to the next level, whatevertime well spent. Jack provides great tips for
that business might be. The important thing is tointerviewing to find the right employee. He gives
enjoy what you do, believe what you want isadvice on how to make your employees
possible, and keep the spiritual element in yourenthusiastic about their jobs, how to get rid of
work. Jack reminds us of Samuel Goldwyn'semployees who are holding back your business,
advice, one of many priceless sayings in the book,and whether or not to choose a business partner.
"No person who is enthusiastic about his work hasJack also reminds us not to forget the human,
anything to fear from life."individual or spiritual element in business. He asks
Whatever you want in life, whether it's to ownus what we want our tombstones to read, and
your own business, find the perfect mate, orto consider how we want to celebrate our 100th
simply live a happier, fuller life, Jack Fecker's bookbirthday party, along with who will attend it. What
offers a GPS for how to get there. One of myI found most interesting were Jack's theories,
favorite sections described the importance ofbased on his half-century of experience, on the
treasure mapping to envision what you want.future of business. He notes how old systems are
Treasure mapping is the concept where withcrumbling, and as a result, in this modern age of
pictures, words, and symbols you create a visualtechnology, where we can accomplish things
of what you desire as your end result. As afaster than in the past, he tells us it is time to be
perfect example, Jack tells how he met his wife,creative. He provides a great list of elements
Jane in 1982, and how impressed he was that sheneeded for the businesses of the future to
was using this process, a sign to him that she justsucceed. These ideas about honesty, integrity, the
might be the right soul mate for him. After theydifference between a boss and a leader, and how
had dated more than a year, Jane showed himto incorporate storytelling and fellowship among
one of her treasure maps, the "marriage one,"the employees to provide that human and spiritual
complete with phrases like "spontaneous,element to business, not to mention many more,
adventurous, committed, life-long," etc. and thereare alone worth the price of the book.
on top in bold letters were the words "Jack...or"Becoming a Creative Entrepreneur" fully lives up
Better!" Needless to say, Jane's vision came toto its title. It is time that our notion of business,
pass. Aside from the fact that Jack realized he'dwhich has become cold, corporate, and corrupt,
best not let this one get away, Jack notes hebe replaced with a belief that work is fun and that
believes this outcome was also due to Jane usingbusinesses are places where enthusiasm thrives,
one of the key elements necessary for effectivecustomers and employees are valued as
treasure mapping-releasing the process (in thisindividuals, and creativity provides self-esteem to
case, focusing on the quality of the marriage vs. aemployees. Jack Fecker is both a prophet for the
specific person), thereby allowing the end resultfuture of business, and an invaluable mentor for
desired to easily become a tangible reality.how to bring about that future.