| One of the most overlooked details in | | | | inside in terms of color, quality, texture and style. |
| merchandising, how you label your Libbey jars can | | | | Thus, you can use the above styles and label |
| speak worlds about your company and your | | | | them with no restrictions. Make sure that if you |
| products. We are asked on a frequent basis how | | | | are color matching to labels, you keep your |
| to address packaging concerns prior to retail | | | | container's look consistent with the message you |
| distribution and what type of labels to use on | | | | are sending to the consumer. If you want them |
| specific Libbey designs. We've found that | | | | to pay more, for example, then don't "overdo" |
| successful labeling approaches range the gamut; | | | | the labels. If you want to create a novelty |
| and the best strategies are those that align with | | | | product, use custom artwork that evokes fun |
| your business' vision and the target consumer's | | | | cultural themes. Try to regionalize your labels so |
| expectation. | | | | that your Libbey product meets the consumer's |
| The simplest jars to label are straight sided: e.g, | | | | expectations for local home decorating styles. |
| Libbey Status, Libbey Square, Libbey Double Old | | | | Beyond the easy-to-label, round or curvy jars |
| Fashioned or other tumblers, Libbey Apothecary | | | | such as Libbey Interlude, Vibe, Whisper and Bean |
| Jars, also known as Classic Storage or Lucida | | | | Pot Jars will not take labels on the sides. You have |
| (terraced apothecary jars), Libbey Cylinders, | | | | three options: (1) label the lid, (2) label the bottom |
| Candle Bowls and other basic glasses. If you are | | | | or (3) label the neck. My experience has been that |
| using any of these styles, you have the flexibility | | | | using creative labeling strategies around the neck |
| to put labels on the sides. However, if you are | | | | either creating a choke collar or an attractive hang |
| selling your candles in urban settings, large, | | | | tag will generate more consumer enthusiasm than |
| conspicuous side labels may turn off potential | | | | putting a label on the lid or bottom. Labeling the lid |
| consumers. If they are looking for something | | | | is not common - in most retail environments, this |
| simple and you are selling into a "spa" concept, | | | | will hinder your retailing opportunities because the |
| steer clear of complex colors and labeling | | | | consumer will not have the ability to see inside the |
| strategies. The most effective branding approach | | | | jar and this can detract from salability. Before you |
| is simple: decorative gift boxes and a clear strip | | | | approach the labeling process, get samples of the |
| around the neck of the jar with your company's | | | | Libbey styles you like best and think your |
| information. In this setting, "less is more." | | | | potential customers will love. Do blind marketing |
| For standard retail settings targeting middleclass | | | | tests of the shapes and labeling combinations until |
| customers, large labels are attractive and do not | | | | you find what works the best. You'll find that your |
| disrupt the selling process. In fact, many | | | | products will be retail-ready, and have great shelf |
| customers in this category are looking to buy a | | | | appeal and branding potential. |
| "brand" or associate a product's label with what is | | | | |