| Many retailers and wholesalers want glass | | | | antique lids to give their Libbey apothecary jars a |
| packaging that attracts more customers. Libbey | | | | primitive country look. The Libbey Lucida collection, |
| containers are made into many different | | | | a terraced apothecary jar, is also distinct and |
| retail-ready consumables including candle jars, | | | | visually stunning. Stylizing apothecary jars in this |
| coffee and tea canisters, kitchen storage jars, | | | | way is incredibly popular in Amish country |
| corporate premiums, confectionery gift sets, bath | | | | Pennsylvania along with great swaths of New |
| salts and wedding favors. As such, packaging | | | | England, upstate New York, New Jersey, Virginia |
| Libbey glass jars in a way that will connect with a | | | | and Ohio. Local retailers effectively compete for |
| specific target market is a complex process | | | | the Yankee consumer by offering them a unique |
| involving: (1) demographics, (2) local culture and | | | | revision of the classic Colonial candle. |
| traditions, (3) product application, (4) distribution | | | | Less common methods of distribution create |
| channel and (5) competition. | | | | opportunities to define product packaging within a |
| In the United States, regional cultures and | | | | specific context. Wedding favors must be |
| traditions have a profound influence on packaging | | | | prepared in elegant tabletop sizes, so brides |
| styles and local demographics. Geometric shapes | | | | typically choose shapely containers like the 4 oz |
| like Libbey Cube Votives and Libbey Square Jars | | | | Libbey Vibe, 3 oz Libbey Whisper or 7.5 oz Libbey |
| are very popular among middle class shoppers in | | | | Status. With this in mind, almost any lidded 7 oz |
| the Deep South. If positioned alongside other | | | | or smaller Libbey container will make an excellent |
| affordable luxuries, products packaged in | | | | impression on discerning guests and picky |
| rectangle, cube or square Libbey canisters are | | | | brides-to-be without breaking their gift budgets. |
| irresistible to affluent southerners. A smart retailer | | | | Fundraising for a church or other nonprofit |
| can cover both the slightly up market Target | | | | organization involves more creative shape |
| shopper and the Williams Sonoma crowd | | | | selection. The key component to any fundraising |
| simultaneously by appealing to more than one | | | | campaign is thoughtful representation. Raising |
| income bracket. | | | | money for a renovation of a public building, for |
| Understanding what competitors are offering and | | | | example, a town clerk might grab the Libbey 21 |
| how this affects marketability is critical. For | | | | oz Status, a beautiful glass column that evokes |
| example, Yankee Candle jars (apothecary jars) | | | | architectural symmetry, whereas raising funds for |
| are the retail standard for middle class candle | | | | breast cancer might involve a 12 oz Libbey |
| containers in the northeast. To differentiate their | | | | Interlude, an hourglass representing the limited |
| candle jars, clever crafters will use black or | | | | opportunity to help someone in need. |