| In the world of promotional products the more | | | | person for up to half a year. What makes them |
| exposure an item can provide the better. There | | | | so special is that they tend to travel throughout a |
| are two basic factors that increase the value of a | | | | community or organization. Giving a company a |
| products promotional exposure: visibility and shelf | | | | pen is like planting a promotional seed that may |
| life. Visibility is the placement of the promotional | | | | grow and spread throughout all the members of |
| products. Some items sit on a desk while others | | | | that company. Pens may stay with one owner |
| are carried everywhere a person goes. The more | | | | for their three-to-six month lifespan or reach |
| people that see the item the greater promotional | | | | dozens. |
| value it has. Next is shelf life, how long does the | | | | #3 - Mouse Pads |
| product last. A customizable sports bottle that is | | | | Mouse Pads are surprisingly effective promotional |
| seen by one-hundred people in one day and | | | | products. They aren't mobile like pens or key |
| thrown away the next is not as effective as a | | | | chains but they are often kept for years. They |
| promotional mouse pad which is seen by 300 | | | | also have a great location - right on a person's |
| people over several years. Listed below are the | | | | desk. Mouse pads also have large areas for |
| longest lasting promotional products which over a | | | | custom printed logos which make them stand out. |
| decent period of time often yield more | | | | While pens may last for less time than mouse |
| promotional value than other flashier items. | | | | pads and are seen by more people immediately, |
| #1 - Key Chains | | | | mouse pads have the potential of reaching more |
| Key chains are ideal promotional products for | | | | over the long run. For instance a pen may have |
| those seeking long-term usage. Many people hold | | | | hundreds of people who see it over three |
| onto key chains for years and carry them | | | | months, but a mouse pad can have thousands |
| wherever they go. Key chains serve a basic yet | | | | over several years. Despite these qualities, the |
| vital purpose to hold some of your most | | | | lack of portability makes pens and key chains |
| important items. Multifunctional key chains are | | | | more favorable long lasting promotional products. |
| typically held onto longer because of their | | | | #4 - Coffee Mugs |
| additional features. Key chains with bottle openers, | | | | Coffee mugs are one of the staple promotional |
| Carabiners, flashlights, compasses and more are | | | | products and perhaps one of the most popular |
| seen as some of the most popular key chain | | | | available. People really enjoy coffee mugs as a |
| items available. | | | | promotional gift and typically bring them to their |
| #2 - Pens | | | | office or keep them in the home for years. Social |
| It's true that some pens are lost within days or | | | | coffee drinkers provide more promotion because |
| hours of acquiring them, but these highly | | | | they group together and sometimes discuss the |
| affordable items can often be used by the same | | | | mug and logo. |