| It was a tumultuous beginning to a decade that | | | | rather closely, but it used violet and rose as the |
| would see the perfume and fragrance industry | | | | main floral notes. |
| make some waves of its own. Riding the | | | | 1984 brought us the perfume, Coco, created by |
| commercial successes of the ‘70s, designers | | | | Chanel to honor its namesake, Gabrielle Chanel. |
| continued to flood the market with trendy new | | | | This spicy-floral-oriental fragrance was said to |
| perfumes and fragrances. Perfume and fragrance | | | | embody the spirit of Mlle Chanel. The |
| distributors grew larger, ad campaigns grew more | | | | floral-ambery Poison debuted in 1985. This |
| elaborate, and the consumer base grew | | | | powerful fragrance, created by Christian Dior, was |
| exponentially as young professionals indulged in | | | | designed to be bold. |
| the finer things in life: - perfumes and fragrances. | | | | The same year, Calvin Klein launched his first |
| The perfume and fragrance industry caught on to | | | | fragrance, Obsession. This was another unusually |
| the ideal of the sensitive, successful "'80s man" | | | | strong perfume, also created by cK. They |
| early and began to wonder, "could men be ready | | | | followed that up with Eternity in 1988, a fragrance |
| for perfumes and fragrances of their own. Had | | | | that is the complete opposite of Obsession. |
| they developed enough style?" By the early | | | | Samsara was introduced by Guerlain in 1989. |
| ‘80s, the perfume and fragrance industry | | | | Perfume is thousands of years old - the word |
| decided that men were ready for their own | | | | "perfume" comes from the Latin per fume |
| fragrances. | | | | "through smoke". One of the oldest uses of |
| A popular fragrance launched in the ‘80s was | | | | perfume comes from the burning of incense and |
| Drakkar Noir by Guy Laroche. Launched in 1982, | | | | aromatic herbs used in religious services. The |
| Drakkar Noir took the name of Viking ships to | | | | earliest use of perfume bottles was by Egyptians |
| emphasize masculinity. The result was a fragrance | | | | and dates to around 1000 BC. The Egyptians |
| that was undeniably masculine, one that any man | | | | invented glass and perfume bottles were one of |
| could purchase proudly. Although not launched in | | | | the first common uses for glass. There has |
| the U.S. until 1984, it was an instant success and | | | | always been a trade in perfumes and fragrances |
| continues to be a leading seller. | | | | and by the year 2002 perfume had become a |
| Of course, the ‘80s weren't just about men. | | | | $10 billion industry. Today women have perfume |
| It was an important time for women as well. | | | | and fragrance wardrobes of at least six different |
| Giorgio Beverly Hills, the signature fragrance | | | | perfumes, rather than a single signature perfume, |
| launched in 1981, was a blend of rose, jasmine, | | | | keeping one special perfume for special occasions. |
| gardenia and orange flower notes. 1983 saw the | | | | Products that enhance the feel of skin and the |
| introduction of the perfume Paris by Yves Saint | | | | smell of the body have been highly valued in |
| Laurent. Paris follows L'Air du Temps' composition | | | | every culture. |