Pochet Cachet- The Designer Perfume Bottle

There are an estimated twenty thousandUntil the 1930s, when the company changed its
different perfumes being marketed at any onename to Pochet and dropped its porcelain business
time, and that means there must be anto specialize in the perfume bottle market, it had
estimated twenty thousand different perfumehandcrafted its perfume bottles from blow
bottle designs aimed at attracting the consumer'smolded glass, and even today some of its limited
eye better than those of their competitors.editions of perfume bottles have hand made
Perfume bottle making is big business, and theelements. But its 21st century state-or-the-art
leader in the perfume bottle making industryfactory has enabled it to keep satisfying a
dating back to the nineteenth century has beenperfume bottle market which requires more and
Pochet SA of France.more exotically designed bottles.
The History Of The Pochet Perfume BottlePochet and Lalique
Today Pochet is the perfume bottle provider forThe 1930s brought with them the Great
such perfume makers as Givenchy, Yves SaintDepression and a serious decline in US perfume
Laurent, Calvin Klein, Coty, Dior, and Kenzo. Thesales. For the French perfumers who survived,
company is actually the descendant of two ouchthe machine made perfume bottle was an
older companies, Verreries du Courval which hadeconomic necessity, and perfume bottle makers
originally been the maker of glass windows forbegan to look to Hollywood for inspiration. Lalique,
the French aristocracy, and Pochet DeRoche,which Pochet would buy some six decades later,
which in the 1830s was one of the leadingcame out with a perfume bottle for the 1932
producers of painted porcelain and glass luxuryWorth's classic scent Je Reviens was of dark blue
items in Paris. Pochet DeRoche became the Parisribbed glass shaped toe resemble a New York
distributor of du Courval windows, and when duCity skyscraper, and was packaged in a
Courval entered the perfume bottle market atchrome-finished box.
around that time, a partnership was inevitable.Lalique is still one of the most respected designers
The very first "designer" perfume was a Guerlainof premier quality perfume bottles, and attempts
scent commissioned by the Empress Eugenie into imbue each perfume bottle with the feel of the
1858, and Geurlain commissioned du Courval tofragrance it contains, because the perfume bottle
create the first designer perfume bottle for it.is the consumer's introduction to the scent inside,
The limited edition "Eau de Cologne Imperiale" sentand will often be what draws a customer to
du Courval to the top of the list of perfumepurchase it.
bottle makers.