Private company Venture Road boss for 10 years: 5 strokes can open up the market

Dalian has a Canned fruit Processing plant, has aRiver Branch agent acquisition of fruit farmers in
history of 12 years. Lin Nan boss took 10 yearsgreat strength, so they call home.
to make their own canned fruit Sell 29 countries2005 11 months, Lin Nan Seeking door, did not
around the world, with annual sales of more thanthink someone had just caught fire and family,
200 million yuan, which accounted for a quarter ofnothing was burned, how thoughts hospitality ah. Li
the domestic market. Lin Nan had been neglectedJiang, see Section horrors at the time, Lin Nan,
domestic market, but now he has become anafter briefly explained what, dropped 2000 dollars
important source of profits. From the internationalon the left. The move to Li Jiang Lin Nan Branch is
success back home, Lin Nan, 5 major strokes.very touching when walking in Nan Lin, Li Jiang
First move: to investigate the market leaving aCora with him to the underground storage pits,
shortfall of Shawhich are 45 tons of apples.
Focus on the domestic market, from 2005, LinPossessions gone, but the network is still
Nan do feel the pressure of international trade.operating. Lin Nan Li Jiang Section coming to see
"On the one hand, changes in the internationalthe hope of rebuilding their homes. The next day,
market bigger, harder to master; the other hand,Lin Nan Li gave a telephone call, decided to
domestic consumption and the level continuouslyorganize his material. Li Jiang Section 10 acquisition
improved."of capacity equivalent to procurement staff, to
Through investigation, Lin Nan found that althoughprovide a stable plant protection.
the domestic canned fruit have a certain market,Third measure: the design phase of a easy to sell
but sales is not as big as his imagination. CannedWith a stable source of
product is a product of material deprivation period,, Lin Nan also want to be a unique package: In
and now people can eat fresh fruit year-round,addition to still function fine. He walked one has a
canned market capacity and thus reduced. Lin Nanglass shop for inspiration.
sentspend a few hours every day in theInvestigated many from Turkey, Germany,
supermarket and see what people buy, buy whatimported bottle-shaped, re-integration of their
grade, what Package ... ... His own fieldwork oftenideas, Lin Nan got help, designed a very cute
haunt consumers asking questions, and found a lotpackaging: a capacity of only 360 grams, little man
of information.glass, finished inside fruit, the bottle can be
" Glass bottle Can the hand was significantly highersecondary use, loading pepper, dried Chilli And
than cans, consumers said that bottles of cannedother spices, young people can also be used to
fruits can be seen, something visible only worry. ""install Lucky given away.
Also, nearly all cans are cylindrical, 770 gFourth trick: Zaodaolengyu Heart fear As with
specifications, is a face. "Lin Nan said.high-quality fruit and stylish packaging, finished
Understand the situation, Lin Nan feel that theyproduct came out, Lin Nan found a small bottle of
need to do a more stylish, high-end products tofruit canned cost even a large bottle with almost
meet the higher level consumers.770 grams!
Second measure: to find capable suppliersContent of less than half the price still so much
Order to ensure the processing capacitywe can imagine who would buy their accounts ah.
throughout the year, must find a strong andLin Nan was ignored in the canned food wholesale
experienced for the acquisition of large factoriesmarket.
Raw material . Lin Nan heard that a man named Li