| Promoting your fitness or health club is a major | | | | on the street. |
| part of running a successful business. Here are ten | | | | 6. Sell promotional products in your club store. |
| ideas for using promotional products to promote | | | | Giving away jackets, sweat shirts and more |
| your fitness based club or business. | | | | expensive apparel can be cost prohibitive - but |
| | | | you can still benefit from increased name visibility |
| 1. Recruit new members with a product giveaway. | | | | of wearable promotional items. Simply sell t-shirts, |
| Couple a promotional product giveaway with a | | | | jackets, visors and other apparel with your club |
| recruitment drive. Offer a free pedometer - | | | | logo on them from your club or gym store. |
| imprinted with your club name, of course - to any | | | | 7. Promote fitness AND your business at the |
| new member who signs an annual contract during | | | | same time with fitness themed promotional |
| a particular month. | | | | products. Take a table at local fitness and health |
| 2. Retain existing members with signing rewards. | | | | fairs and offer a promotional gift to anyone who |
| One way to get existing members to sign up for | | | | signs up for a trial membership at the fair. You |
| another year is to offer promotional products as | | | | can even give several levels of thank you gifts |
| an incentive to sign up for another year. | | | | for increasing levels of commitment - a sports |
| 3. Save money and make things more convenient | | | | bottle with your club logo for a 30 day trial |
| for your current members. Save yourself the | | | | membership, a pedometer for an annual |
| cost of billing and your customers the | | | | membership contract, for instance. |
| inconvenience of missing a month or more by | | | | 8. Advertise special services with promotional |
| offering a product incentive when they renew | | | | products. If your club offers personal trainers or |
| their memberships at least thirty days before the | | | | classes, create incentive by offering a free gift |
| expiration of their current contract. | | | | associated with the class - a free yoga mat for |
| 4. Use promotional products to increase renewals | | | | sign-ups to yoga class, for instance, or a |
| by sending out a gift with a reminder. Make it | | | | multi-function stop watch for those who sign up |
| even easier for your current members to | | | | with a personal fitness trainer. |
| remember to renew by sending out a reminder | | | | 9. Dress your staff in promotional apparel for a |
| mailing with a little promotional gift included in the | | | | uniform appearance. There's a wide variety of |
| envelope. Make it a two part incentive gift by | | | | shirts, t-shirts, polo shirts and all sorts of clothing |
| giving products that work together - one part in | | | | that can be embroidered with your logo or club |
| the mailing, one when they come in to renew. | | | | name. Many promo products companies can give |
| 5. Increase your visibility and name recognition | | | | you excellent prices on high quality items of |
| with promotional products. Wearable promotional | | | | apparel if you're ordering in bulk. |
| gifts are among the most visible promos that you | | | | 10. Reward your employees with quality |
| can use. Take any of the above promotional ideas | | | | promotional products as incentives for good work. |
| and make the gift a t-shirt with the club logo or a | | | | Show your appreciation to your employees by |
| catchy saying highlighting your club logo to get | | | | rewarding attendance and initiative with high |
| double value from your investment. You benefit | | | | quality promotional products like MP3 players, USB |
| when members sign up to get their workout | | | | flash drives - even bottles of wine with the club's |
| t-shirt, and again and again when they wear it out | | | | own label. |