| Any business involved in the sports, leisure or | | | | personalised water bottleo Make an excellent |
| fitness industry will never fail to do well in | | | | trade or consumer exhibition or local event |
| promoting their brand by splashing it onto a water | | | | giveaway - fill them with a drink for thirsty |
| bottle! These are one of the most used items in | | | | visitors! They will appreciate the gesture and will |
| this industry, giving a range of businesses the | | | | promote your brand as they walk around the |
| perfect opportunity to advertise and build brand | | | | show holding your bottle.o Work well as add-on |
| loyalty in an innovative way. | | | | free gifts - for example they could be given |
| These products are appreciated by runners; | | | | away with a bicycle, piece of exercise equipment |
| joggers; hikers; cyclists; footballers; golfers; | | | | or sports clothing, or even a gym membership. |
| athletes; dancers; gym and fitness class goers; | | | | Why not get your customers or members to |
| fitness instructors and personal trainers. But they | | | | promote you as they keep fit?o Make saleable |
| also make a fantastic accessory for anyone else | | | | retail products that will raise brand awareness for |
| that is on the go such as a commuter or busy | | | | the store - selling them as a fitness accessory line |
| mum. Branded they can show off your | | | | is viable because sports enthusiasts don't always |
| trademark logo and message making a highly | | | | get them for free! |
| effective marketing campaign because they:o Act | | | | These versatile products are easy to personalise |
| as a gift that customers appreciate - thus raising | | | | with company colour schemes, logos and |
| your public image and encouraging brand loyaltyo | | | | advertising slogans because they have a large |
| Remind customers about you every time they | | | | printable area. They also come in a variety of |
| are usedo Go everywhere - imagine how many | | | | styles which means you shouldn't find it difficult to |
| people will see your logo out and about on the | | | | tailor them to your market. |
| street or at the gym, fitness centre or dance | | | | Raising brand awareness is easily achievable by |
| studioo Could even get media coverage - if | | | | incorporating them into your marketing campaign; |
| handed out to athletes at a national or regional | | | | they make ideal gifts for sports and fitness |
| match or race that is televised; or a community | | | | enthusiasts, and will gain maximum exposure for |
| sports event where the winners are | | | | any brand when used at public events, especially |
| photographed by a local newspaper holding your | | | | ones that are covered by the media! |