| Advertising campaigns that feature promotional | | | | glassware promotional items are Coca Cola |
| items are among the most effective, but you | | | | glasses and drinking glass jelly jars. Coffee mugs |
| may be wondering what types of promotional | | | | are currently among the most popular promotional |
| items are the most popular. According to the | | | | items bought across all industries, and have a |
| sales figures reported to the Promotional Products | | | | 9.7% share of industry sales. |
| Association International (PPAI), these are the top | | | | |
| five categories of promotional products and the | | | | 1. Calendars It is another category that should |
| market share that each of them holds. | | | | come as no surprise. Calendars were among the |
| | | | first popular promotional items, and nearly |
| 1. Promotional Apparel With 22.5% of industry | | | | everyone receives at least one promotional |
| sales, promotional apparel is the leader in | | | | calendar at the start of a new years. From |
| categories of promotional items by a runaway | | | | appointment books and day planners, pocket |
| 10%. These figures include promotional caps, | | | | calendars, wall calendars and desk calendars to |
| t-shirts, polo shirts, jackets, sweatshirts - anything | | | | novelties like calendar blocks and personalized |
| that is worn. | | | | office calendars, promotional calendars command |
| What makes wearables so popular? For one thing, | | | | 8.7% of promotional items sales. |
| they appeal to both customers and employees, | | | | |
| and are bought for a wide range of reasons. | | | | 1. Recognition Awards Awards, trophies and |
| They can be part of a motivational strategy or | | | | engraved mementos make up another 8.2% of |
| bought as incentives for staff. In many cases, | | | | the promotional items industry. There is a wide |
| they are bought for wear as uniforms or to be | | | | range of recognition awards, and the category |
| worn by employees for special events. T-shirts | | | | includes items like emblematic jewelry, watches |
| and caps are among the most popular giveaways | | | | and clocks. |
| at events and trade shows, where they serve | | | | Interestingly, there are a number of very popular |
| the dual purpose of being thank you gifts and | | | | items that did not make the top five list - not a |
| further advertising. | | | | single toy in the bunch, for instance, despite the |
| | | | popularity of Frisbees and stress toys as trade |
| 1. Writing instruments One of the most enduring | | | | show giveaways. When you are deciding what to |
| of promotional items categories, printed pens are | | | | choose as promotional items for your own |
| obliquely a symbol of the entire promotional items | | | | business, you can take your cue from the list of |
| industry. Everyone uses pens, and there are pens | | | | most popular items, whether you decide to follow |
| for every budget. Cheap plastic pens make great | | | | the trends - or break out on your own with |
| handouts at the till or the event table. Expensive, | | | | something non-traditional. |
| quality writing instruments are valued executive | | | | Whatever the style of your perfect promotional |
| gifts and achievement gifts. Writing instruments, | | | | gift you are sure to find it by checking out the |
| including pens, pencils and highlighters make up | | | | leading online suppliers for promotional products. |
| 12.3% of industry sales. | | | | The internet allows you to search through their |
| | | | catalogues and even request a quote for the |
| 1. Glassware and ceramics What would the | | | | product you find. You can find out quickly and |
| industry be without promotional mugs and | | | | easily how inexpensive it can be to promote your |
| glasses? Promotional glassware has been around | | | | business in the best way possible. |
| for centuries. Among the most memorable | | | | |