Why Importing Glass Jars From China is a Poor Strategy During a Recession

The Wall Street Journal published several articlescash is available to fund basic operations,
recently noting the failure of major corporationsnecessary advertising and marketing expenses,
to manage inventory levels during the rapidimporters will be forced to sell down existing
downturn in retail. Glassware manufacturers andinventory levels over time to generate cash and
distributors cannot afford to tie up cash inwill lose out on the chance to create new revenue
inventory. During the rapid growth of the late 90'schannels. Precipitous revenue declines are possible
and early 21 century, buying glass jars in bulkand extremely dangerous as a result.
from China made a lot of sense as lower costsOver the next few years, glass distributors that
combined with increased profitability temptedfollow the domestic model will succeed, and those
lending institutions to expand credit lines. Thisseeking lower cost alternatives overseas in China
magnified the purchasing power and competitivewill likely fail. The stronger sales organizations
advantage of small and medium size glassfocused on glass quality, jar selection, customer
importers, allowing them to grow at the expenseservice and domestic sources will profit
of domestic sources.tremendously as importer rivals will not deliver.
When the market soured, glasswareTrends in retail purchasing departments are clear:
manufacturers in China and their importeruntil economic conditions significantly improve,
counterparts suffered major disruptions tobuyers will purchase candles and other affordable
existing supply chains. Unstable and risingluxuries in glass jars on a just-in-time basis. This
commodity prices in 2007 and early 2008 coupledforces all glass fillers to purchase from distributors
with the collapse of credit markets destroyed thewith immediate supply available. Although input
basic fundamentals underpinning the China sourcingcosts may be slightly higher, sustainable revenue
strategy. Hundreds of glass factories in Chinagrowth and long term viability are more important
have since closed, gone bankrupt or are incapablethan worrying about pennies.
of taking on new business as they seek to shoreMost, if not all, corporate purchasing departments
up their own finances. This has actually forcedare anticipating a prolonged slow down and have
prices higher for basic jar sizes and styles andpared back sourcing efforts. Even companies like
thus consolidated orders into the hands of theP&G are not purchasing glassware overseas.
few strong Chinese glass factories capable ofA recent project for RiteAid required 10,000 jars
weathering the financial crisis. As such, there isdelivered within a 10 day time frame with the
little incentive for those jar makers to offerdesignated manufacturer Libbey Glass. Whereas
pricing or extend terms to glass importers.previously P&G's buyers would import larger
Seeking lower costs is not of primary concern forquantities direct from China to increase project
glassware users during slower sales periods. Glassprofitability, the consumer products giant is now
fillers can survive with good cash flow and lowdirecting cash flows into potential new revenue
profitability, but the reverse is not true. Reducingsources. A recent article in the Journal noted their
inventory levels to a just-in-time basis to maintainpurchase of a chain of car washes.
stronger cash flow is of primary concern. If no