| Women choose perfume - and men choose | | | | thousands of members around the world - is |
| perfume for their women - based on a number | | | | dedicated to putting bottle enthusiasts in contact |
| of factors; most importantly an attraction to a | | | | with each other so that they can find those |
| particular scent is the reason that people largely | | | | designs that they have been seeking. This |
| choose the fragrance for them. But another | | | | association is so popular that it publishes a |
| factor that comes into play in the decision - and | | | | quarterly magazine, holds an annual convention, |
| one that is often overlooked - is an attraction to | | | | and offers an online gallery where visitors can see |
| the bottle in which the perfume is sold. Perfume | | | | examples of beautiful bottles from around the |
| bottles - offered in a variety of sizes, colors, and | | | | world - from antiques to contemporary designs. |
| materials - reflect the personality of the scent | | | | Some of the different variations of bottles include |
| and invariably draw the attention of consumers | | | | art glass - creative designs blown from glass in |
| who are attracted to the packaging. | | | | styles ranging from art deco to antique cameo |
| Brand marketing is a giant machine wherein | | | | glass; atomizers that use atomizer bulbs to deliver |
| experts take a product and create a niche in the | | | | a spray of scent; stopper designs; crystal; and a |
| marketplace. In order to do this a multitude of | | | | variety of creative designs in line with the trend |
| decisions must be made including logo, bottling, and | | | | of the day. These bottles can fetch quite high |
| packaging for retail sale. Perfume bottles are | | | | prices on the collector market as bottle |
| often just as important as the scent inside them | | | | enthusiasts compete to own their favorite |
| and can be just as responsible for overall sales. | | | | designs. |
| For those who have not even tested the | | | | Some collect these bottles in an effort to |
| perfume, the bottle itself can be the selling point; | | | | represent different time periods throughout |
| the thing that prompts them to try the perfume | | | | history. Still others prefer to collect contemporary |
| initially. Marketing experts recognize this fact and | | | | bottles -made simply for the purpose of art - for |
| design bottles with the consumer in mind; | | | | decorative purposes in their home. These stunning |
| packaging is important and they understand that it | | | | designs are crafted by artists and are generally |
| must never be overlooked if they are to create a | | | | made from hand blown glass of all different colors |
| successful and financial viable product. | | | | and with the use of glass stoppers. |
| Perfume bottles are so specific in their design and | | | | Perfume bottles have delighted us for generations |
| make such an impact among consumers that an | | | | - encapsulating our favorite scents and setting the |
| enormous world of collectors have emerged - | | | | tone for the fragrance to which it is home. But |
| dedicated to finding and purchasing perfume | | | | beyond their functional use, such beautiful bottles |
| bottles of every conceivable variety. The | | | | delight perfume enthusiasts and collectors alike |
| International Perfume Bottle Association - with | | | | and add an interesting decor to any home. |